WHY BLUE LOBSTER?
You get direct access to fresh, sustainably caught seafood direct from the source. We handle the cumbersome admin of working directly with the fishermen. We do the required first buyer reporting, accounting , transparency slips and organize the logistics from the harbor to you.
Where does the fish you buy come from?
While you do have some information on the fish you buy as a wholesaler, you probably don’t know what day it was caught, but rather the day it was packed (think about that!), and you likely don’t know exactly who caught the fish or where in the sea it was caught.
Where does your money go?
We make sure that more than 90% of what you pay for your seafood ends up in the fishermen’s pockets.
As a result of low pay, the fisherman profession is disappearing. In the last 20 years, half of non-trawl danish vessels have been decommissioned, 49 danish harbors have closed down, and 40% of total fishermen have left the industry.
How fresh is what you get?
Centralized auction houses and long and inefficient transport mean that it can take days, sometimes over a week from sea to you. That’s why you probably have never seen a “caught date” on your fish boxes, but only a “expire date” or “packing date”.
THE SOLUTION: BUY DIRECTLY FROM THE FISHERMEN!
It is this simple! Buying directly from the fishermen allows you to get control over the quality, source and who do you pay for your seafood. That’s why we created Blue Lobster, an app based digital marketplace that does one thing: to connect fishermen with their buyers. If the sea provides what you ask for, we’ll make sure that you get what you want, how you want it, and when you want it.
OUR VALUES, YOUR BENEFITS
When buying through Blue Lobster, you know exactly who caught your fish, which tool they used, when it was caught and how much they were paid for it.
Our fishermen use 100% low-impact fishing methods and practices.
Buying low-impact fish is not enough, if the fishermen are not incentivised to do so. That’s why we ensure that you pay a fair price to the fishermen, and we only take a small fee to run our operations and maintain the app.
A shorter, more fair and more transparent value chain always mean a superior product quality. We are able ensure that the fish (packed by the fishermen) goes directly from the harbor to you, with no warehouses or repacking in between!
HOW THE APP WORKS
ASK THE FISHERMEN FOR IN SEASON SPECIES
Browse what’s in season
You can get an overview of what species the fishermen are currently catching, and how likely they are to be landed.
Place an order request
The fishermen will see your order coming in and will decide what species to focus on next time they go out. The sooner you place a request, the more likely you will get what you want.
Caught or dropped
If the fisherman catches what you asked for, we will deliver it to you, otherwise we will drop your order at least one day before your selected delivery.