WHY BLUE LOBSTER?
Because the fishing industry has a problem with long, not transparent supply chains. It’s a problem for you, for the environment and for the fishing industry itself.
Where does the fish you buy come from?
The answer is not the name of your current supplier. Within the traditional supply chain, your fish has passed through 6 middlemen since it was caught, and probably nobody knows where, when, how and by who it was caught.
Where does your money go?
Right now, less than 20% of what you pay for your seafood ends up in the fishermen’s pockets. As a result, the fisherman profession is disappearing.
In the last 20 years, half of non-trawl danish vessels have been decommissioned, 49 danish harbors have closed down, and 40% of total fishermen have left the industry.
How fresh is what you get?
The long supply chain means that it can take days, sometimes weeks from sea to kitchen. That’s why you probably have never seen a “caught date” on your fish boxes, but only a “expire date”.
THE SOLUTION: BUY DIRECTLY FROM THE FISHERMEN!
It is this simple! Buying directly from the fishermen allows you to get control over the quality, source and who do you pay for your seafood. That’s why we created Blue Lobster, an app based digital marketplace that does one thing: to connect fishermen with their buyers. If the sea provides what you ask for, we’ll make sure that you get what you want, how you want it, and when you want it.
OUR VALUES, YOUR BENEFITS
When buying through Blue Lobster, you know exactly who caught your fish, which tool they used, when it was caught and how much they were paid for it.
Our fishermen use 100% low-impact fishing methods and practices. We expect all of Danish fishermen on our app to be Naturskansom certified by June 2021.
Buying low-impact fish is not enough, if the fishermen are not incentivised to do so. That’s why we ensure that you pay a fair price to the fishermen, and we only take a small fee to run our operations and maintain the app.
A shorter, more fair and more transparent value chain always mean a superior product quality. We are able to bring you the freshest fish on the market…often as fast as 24 hours from sea to kitchen!
HOW THE APP WORKS
ORDER FROM WHAT THE FISHERMEN HAVE LANDED
Check what the fishermen has landed
Your fish is already at the harbour or at a processing partner.
Select quantity, size and delivery day
You can order from stock until 9am for same day delivery!
We take care of the delivery
We will deliver your fish free of charge at your preferred delivery time.
ASK THE FISHERMEN FOR IN SEASON SPECIES
Browse what’s in season
You can get an overview of what species the fishermen are currently catching, and how likely they are to be landed.
Place an order request
The fishermen will see your order coming in and will decide what species to focus on next time they go out. The sooner you place a request, the more likely you will get what you want.
Caught or dropped
If the fisherman catches what you asked for, we will deliver it to you, otherwise we will drop your order at least one day before your selected delivery.